You have to acknowledge the honesty
Do you know that fold-out (or fold-together) things with a sentence or a word on it, and when you fold it, it says something else? The Mad magazine often had pictures working that way on the last page, and Beck did a video with it. Often, they are very clever.
Interestingly, I got the notification that a certain stock “will hit the sky” and I should not “pass it by”. First I thought, this was just another stupid spam trying to trick me into buying some penny stocks from a company lingering on the verge of doom since its founding. But once my mailclient “folded together” the sender and the subject of the mail, I suddenly realized that it was a very clever message about the dangers of buying stock because a GIF image in a mail told you so:
